Transforming user experiences through innovative product-led growth initiatives, enhancing discovery and engagement throughout the ecosystem platform. Fostering and leading from a design perspective with cross-functional partnerships with marketers, segment teams and leaders, and AI team to deliver impactful, integrated solutions.

Spearheaded multiple teams in defining and launching QuickBooks as a unified platform experience. Championed the design of an optimal navigation system to resolve critical customer and business challenges. Successfully integrated AI agents to showcase automations, contributing to significant revenue increases across shared experience assets such as onboarding, search, and navigation.

Achievements include driving +30% YoY improvement and revenue in activation and growth.

• Redesigned onboarding strategy that brings in $13m YoY through payment and payroll activation

• Reduced homepage load time by 10% for new users and 30% for existing users through redesign.

• Reduced care calls by 50% for customers by redesigning the zero state pages for each center.

• Drive customer growth by 4% by launching One Intuit Account branding across Ecosystem of products.

• Identified business strategy for providing live services, coupled with Saas. Project saw increase in task completion and customer engagement. This initiative started the Expert services that are provided today.

Lead designer for Instrumental Cluster for 2020 Vehicle. Led a team of animators, 3d artists, and a junior designer.

Delivered an 8 month project for an Automotive client. For this project, I led a team of animator, 3d artists, visual designers and worked closely with the ECD and the client's HMI teams to align their automotive experience with the brand. I've also participated in a competitive analysis with the ux team.

Created user journeys, research, storyboards, mood boards, inspiration decks to define the user experience for the In Flight Entertainment for various Airline clients.

• Worked closely with team by doing initial on-site research, creating design solutions to provide an increase of revenue for a beverage client.

• Collaborated with uiux designer and design team to create key user flow and information architecture for both Android and iOs.

• Developed visual language for the app by aligning with company’s design ethos.

• Animated prototypes of transitions, modal, onboarding, etc., in After Effects for mobile experience.

• Worked alongside cross- disciplinary teams (ID, SW, Marketing, Health) to create iterative design solutions.

• Animated Camera UI, Thumbprint Recognition UI, Target Purchase for video content for the iPhone 6/6plus for Apple's 2014 Keynote.

• Created style frames and mood boards for EP and Director for Apple Watch Video Content for Apple's 2014 Keynote.

• Built concepts with Art Director and animated Video content for Apple 2014 Winter Retail Windows.

• Prepared Indd/Keynote for Design Teams to present to VPs.