• Lead design strategy for Growth & Monetization ($30M+ ARR)

• Drive activation, promotions, and enterprise spend surfaces

• Set product direction, metrics, and experimentation with Product, Eng, and Analytics

• Build systems supporting monetization and scale

Designing products from 0→1 through scale, with a focus on activation and monetization in AI-native products

• Partner with founders and product teams to define high-leverage problems

• Drive product strategy and design across onboarding, growth, and revenue surfaces

• Build systems that improve conversion, clarity, and long-term product scalability

Partnering with founders on product and growth.

👉 jessica@nexthq.co | nextdesign.co

· Identified opportunities and conceptualized AI solutions, introducing new patterns.

· Strategized, designed and advised Square's pricing and packaging initiative with a projected impact of +40% lift SaaS AR.

· Led design strategy for Square Online Monetization team accounting for $4.4M (17%) of annual revenue.

· Increased SaaS conversions by 27% through Free Trials design and product strategy.

· Enabled migration for 35.3 million Weebly users accounting for $22.3M annual SaaS revenue.

· Led design and strategy of multiple initiatives for PayPal Commerce Platform Onboarding and Activation, PayPal Marketing Solutions and PayPal Shopping portfolio.

· Increased onboarding completion and product activation rates by 12%

· Improved activation rates and increased retention from 60% to over 80% for PayPal Marketing Solutions Platform

· Recovered over $12m in TPV for merchants and partnered with 40+ merchants

· Drove development, delivery and deployment of RiskBench

· Managed resources, coordinated deployment plans, mitigated potential risks and dependencies

· Communicated project status and progress to top-level stakeholders

· Streamlined processes, budgeting, resources, and recruitment.