Integrating Meta AI in WhatsApp reimagines how billions connect, create, and communicate. As a senior Content Designer the WhatsApp AI Design team, I craft user experiences, frameworks, and strategies behind the next wave of AI-powered features. My work ensures that every new AI experience is intuitive, trustworthy, and scales to over 3 billion people—helping WhatsApp and Meta fulfill their mission to empower private, meaningful connections across the globe.

Key Highlights:

• Led content strategy and UX for various AI feature launches, including AI characters, writing help, voice and multimodal support and more —making AI accessible and useful for millions, every day.

• Built scalable consent, onboarding, and privacy frameworks that set the bar for responsible AI, now adopted across Meta’s AI ecosystem.

• Drove cross-org alignment and operationalized systems for transparency, trust, and user safety in AI launches.

As a foundational member of the WhatsApp Consumer Messaging pillar, I shaped the voice of private, global communication for billions of people each day. I led content design for some of the world’s most widely used features—ensuring that every message, group, and community helps people communicate simply, securely, and on their own terms.

Key Highlights:

• Led content design for WhatsApp Communities, scaling from 0 to 100M+ DAU and 400M+ members—fueling WhatsApp’s mission to connect people and groups, privately and at scale.

• Developed frameworks for onboarding, user education, and messaging controls, now standard for 2.6B+ users in 180+ countries.

• Crafted UX and Content strategy for View Once, Disappearing Messages, and Message Translations—features that protect privacy and foster understanding across languages and cultures.

Airtime is a social streaming platform that enables users to watch YouTube, hand-picked movies and TV shows, and more—while video chatting with friends. I lead the UX content strategy at Airtime, collaborating with design and product teams to drive a product-wide tone of voice and create end-to-end content experiences for our users.

Tasks Included:

• Owning end-to-end UX content strategy process, from ideation to execution across multiple verticals

• Creating and applying content style guide brand wide to ensure a consistent tone of voice

• Planning, writing, editing, and testing various product content interfaces

• Collaborating with UX designers, product managers, user researchers, and engineers to develop UX flows, ensuring proper testing and implementation

• Enhancing navigation, content, flows and various UI components

• Leading content research initiatives, and identifying new opportunities for UX content to evolve and improve business and product goals

Wix.com is a cloud-based web development platform that allows users to create user friendly web sites and mobile sites through the use of their easy to use tools. With a global user base, Wix offers no creative limits, no coding – just complete freedom to express and manage your entire business online. Wix recently launched one of their newest product, Wix Artificial Design Intelligence, which seamlessly builds websites for users, with a few simple clicks. As a content writer & strategist for Wix ADI, I am responsible for both the written and visual content that auto-populates any user's stunning website.

Tasks Included:

• Creating, writing, and editing unique content for thousands of business types

• Managing & overseeing integration of Wix Third Party Applications into Wix ADI

• Researching and organizing web templates to best suit businesses

• Design creation and application process

• Drawing on business goals and user needs to audit existing content and create a comprehensive plan for future content: what needs to be created/edited/removed, how, when, by who, and where

• Backend data implementation and input

• Coordinating with a large team of designers, developers, and QA engineers to implement new ideas and make changes

K Logic Future Marketing is a digital marketing agency specializing in content management, SEO,social media marketing and creative web services.

Tasks Included:

• Coordinating international business development overseas, including outreach to new clients

• Integrating organic marketing closely with paid search, social and all facets of web design

• Writing content briefs for a variety of high-tech clients

• Conducting SEO website audits and generating reports

• Developing off-page marketing techniques with SEO and Content Management departments