Podcasting and Media Team: owning post creation and building new experiences for content sharing between creators and their fans

• Enterprise & Billing: helping Loom move upmarket 🚀, working with various APIs like Zoom and Stripe, growth and experimentation mentality around projects

• Women's Employee Resource Group Lead

Messenger Business Lead Generation

Working with React, JS, CSS, and PHP/Hack.

• Launched and drove growth for Lead Generation in Messenger Ads to $60M annual run rate.

• Scoped and built 4 alpha stage Messenger ads initiatives and provided white glove service to 20 advertisers to get real world data to inform product direction.

• Led meetings with product, analytics, and research to align on prioritization, roadmap, and high level team strategy.

• Established quality workstream to mobilize team of 5 engineers to close critical gaps, which led to an increase in speed of detecting issues.

Facebook Growth

• Launched experiments to improve the Facebook sign up web flow with a data driven approach, contributing an additional 2.5M monthly active users per year.

Created a new flow from the Facebook website to the iOS Mentions app, making it easier to post.

Learned PHP, React, and CSS to design dialogs, load & save information, and send notifications.

Communicated with media partners, designers and team members with diverse knowledge to gain better insight into my project and the app itself to optimize my impact.

Enhanced and helped maintain the Profile page on the iOS Facebook app.

Strengthened my Objective-C skills while working with full-time engineers on the Profile team.

Communicated actively and confidently with the Profile content strategist, product managers, back-end engineers, and Android engineers in addition to the iOS team.