Reimagining the way the world moves for the better

• Successfully led end-to-end design strategy for 6+ web and native MVPs across verticals including healthcare, edtech, and travel, often balancing user needs with regulatory or technical complexity

• Partnering with startup founders and enterprise product teams to define vision, user journeys, and

scalable interaction patterns tailored to long-term growth

• Hired and mentored a multidisciplinary team of 3 junior designers and a UX researcher, fostering growth through hands-on coaching, critiques, and pair design

• Head of design. Partnered closely with COO, VP of Product & Engineering, and executive leadership team to define company strategy, providing design-driven insights that influenced product roadmap and business model expansion

• Led end-to-end design for 0→1 product initiatives, shaping growth, monetization and booking funnel flows that improved customer conversion and retention

• Worked on hotels & flights verticals with points and loyalty partner integration

• Developed UX frameworks and scorecards to evaluate and elevate design quality, used across the team as benchmarks for product excellence

• Provided strategic critique in executive discussions, strengthening product decision-making at the leadership level

• Worked closely with executives who were previously leaders at DoorDash, Caviar, TripAdvisor, Going, Captial One, and Shopify

• Shaped the strategic vision and end-to-end UX for Turo’s guest-side search and discovery ecosystem, shaping how millions of guests find and book vehicles across US, UK, Canada, and France

• Partnered with product, engineering, and data to deliver multiple conversion wins through a series of

high-impact UX improvements across search, browse, map interactions, airport flows, and pricing

strategies—validated through A/B experimentation and behavioral analytics

• Led the creation of Turo’s first data-informed guest journey, enabling cross-functional alignment and

unlocking scalable frameworks that improved trust, findability, and guest confidence

• Drove the creation and design of Turo’s “endless browse” feature—introducing curated collections that improved engagement, supported seasonal marketing, and improved vehicle discoverability. Featured in Turo's summer release

• Designed the end-to-end design for Smart Builder, a B2B2C web platform enabling SMB marketers to create high-performing landing pages through intelligent UX and content tooling (https://unbounce.com/product/smart-builder/)

• Co-led a cross-functional design sprint that resulted in a machine learning powered copy generation prototype—accelerating user workflows and influencing product direction

• Revamped the visual design system by crafting new iconography, architecting component libraries,

refining typography, and documenting in Storybook for scalable implementation

• Worked on the foundations of the developer and extensions experience as well

• Drove alignment across engineering, product, marketing, and customer success to prioritize features and deliver a cohesive experience across user journey

• Built design culture by facilitating workshops on behavioral design and ethical AI