• Formulated strategical qualitative and quantitative research plans; designed a series of standardized workflow for Analytics team that leveraged efficiency by 30%.

• Introduced and applied statistical analysis such as T-test, Logistic regression and Linear regression

to boost team’s analysis capability.

• Delivered data-driven insights to senior level for supporting clients’ marketing strategies.

• Designed and implemented digital marketing campaigns on variety platforms such as Facebook ad manager and Google Analytics; Analyzed and visualized campaign results to get insights.

• Conducte data mining from social media platforms to analyze audience sentiment.