Responsible for driving business- and user-centered design strategy across AI, automation, security, cloud, and mainframe platforms. Led cross-functional teams, ensured design quality and execution, and delivered enterprise-scale solutions through metrics-driven leadership.

• Led business strategy across 20+ enterprise accounts, applying design thinking to complex infrastructure, AI, and platform ecosystems.

• Aligned design execution with business objectives and client outcomes, delivering user-centered solutions in highly technical environments.

• Directed initiatives spanning prospecting through client delivery, establishing metrics that contributed to a 95% project delivery success rate.

• Managed cross-disciplinary teams of up to 8 designers, solution architects, and engineers across multiple engagements.

• Served as interim manager, overseeing day-to-day operations, delivery planning, and execution continuity during leadership transitions.

• Aligned individual designer goals with project needs and business priorities, supporting skill development, performance, and engagement.

• Led cross-functional teams across design, engineering, solution architecture, and sales to integrate design into pre-sales and delivery workflows.

• Supported $50M+ in closed business through design-led pre-sales strategy, Business Value Assessments, and technical co-creation workshops.

• Directed AI and automation proof-of-concept initiatives, integrating watsonx (data, orchestration, governance) with enterprise platforms to demonstrate business value and technical feasibility.

As the lead Senior UX Design Strategist, I directed client workshops and crafted strategies to effectively solve business challenges using technological solutions.

Team Leadership, Strategy, and Research

• Collaborated closely with distinguished Fortune 100 companies, such as Nike, Microsoft, Meta, Google, and Universal, to spearhead an extensive portfolio of more than 100 workshops.

• Conducted design thinking workshops addressing complex business challenges, incorporating cutting-edge technological solutions such as AI/machine learning, automation, big data analysis, on-prem server migration to the cloud, and robotics.

• Managed projects from inception to completion, executing Minimum Viable Products (MVPs) to deliver innovative solutions.

• Developed high-fidelity prototyped wireframes for Software as a Service (SaaS) dashboards tailored to Fortune 100 companies' specific needs, contributing to enhanced problem-solving and organizational advancement.

Key Accomplishments and Business Metrics

• Orchestrated and led 100+ workshops during a three-year tenure, driving a revenue generation surpassing $5 million

• Facilitated the streamlining of manual tasks for businesses, reducing time and effort by up to 20% through the implementation of automated services. This initiative contributed to substantial cost savings, positively impacting the bottom line of these businesses by millions of dollars.

• Industry Design Lead - As the Industry Design Lead, I fulfilled the role of market lead, directing a team of over 20 designers dedicated to the core principles of design.

• I served as an instructor for design thinking courses for new hires, guiding them in effectively engaging with clients during workshops. Additionally, I played a key role in the hiring process by conducting interviews for over 100 employees in UX design positions.

As a design lead, I worked with sales teams on engagements in which I prototyped a variety of deliverables such as UI/UX designs, websites, applications, and infographics for Fortune 100 companies such as Microsoft, Citigroup, Pepsico and MetLife.

• Lead designer on sales engagements in which I presented and collaborated with teams on projects from conceptualization to completion.

• Facilitated Design Thinking workshops and was the Agile iteration manager for a team of 10+ colleagues from ideation through final projects.

• Successful delivery of UX/UI workflows to clients in Sketch, XD, Photoshop, InVision and websites in ReactJS/Native, AngularJS, and Typescript. Traveled the globe from London to Mexico and presented designs to Fortune 100 clients, effectively assisting in winning millions in revenue.

Key Accomplishments: Within the first month, I represented my division as the lead designer at the Manager Directors’ meeting of IBM Clients. I’ve worked hundreds of engagements, around the globe, and my designs directly contributed to over 1.5+ billion dollars of revenue. Additionally, I’ve mentored students in colleagues in the IBM P-TECH/CoachMe and successfully created a web development guild with 30+ monthly participants. Working in an Agile environment, I facilitated design thinking workshops and was awarded 24+ manager best awards.

As the lead designer at Vcom, I oversaw the design and creative direction of all the graphics/web delivery for the company

• During my employment I was in charge with rebranding the entire company and subsidiaries. This rebrand consisted of new logos, stationary, packaging, and websites to a new, more modern design criteria. Supervised an additional designer on printed material, this allowed me to focus on designing, developing, and managing 15+ ecommerce sites

• Completely re-branded a world renowned multimedia company. Designed, developed and managed a digital presence and communications strategy for a network of websites.

• Used advanced design principles to produce various websites, applications, package designs, corporate layouts, and banners.

• Ongoing project manager for long-term multi-department projects, workflow revisions and new product development.

• Managed a team of designers on web and Graphic design projects and materials.

• Led the creative direction, UI/UX, and front-end development for a start-up, from conceptualization to completion, of their mobile application.

• Created interactive designs for complex web applications by way of page/user flow diagrams, site maps, and interactive wireframes for cop stop coach

• Created visual design prototypes, designed icons, and developed solutions for a new navigation system resulting in a 10% increase in user satisfaction

• Supervised the project team of 10+ colleagues to develop creative and effective advertising concepts, from ideation through final projects.