Lead design for Facebook Marketplace US & Canada growth strategy, owning end-to-end SEO-driven web UX decisions as the only designer embedded in the org

Led SEO initiatives including breadcrumb navigation design and WebLite-based web experience improvements — drove up to +10.5% in SSP ranking metrics and up to +16% in SEO-sourced US/CA aDAU

Leading product design for Marketplace's new 'Jobs' feature, owning the full design process from 0 to 1 and defining a scalable UX architecture for global launch

Optimized product experience and drove global KPI attainment through user data analysis, A/B testing, and iterative feedback integration

Leveraged AI tooling across the workflow: interactive prototyping with Cursor, design development and defect resolution with VS Code + Claude, agentic workflows with Claude Code Agent, and internal volunteer website built with Manus

Marketplace / Channel Product

Designed channel content detail pages for web and TV platforms (ongoing).

Improved search discovery for channels and channel-based content.

Content Detail Page Revamp

Restructured the content detail page to increase playback and support new business features.

Content Discovery (Pre-CDP)

Designed a discovery flow enabling users to explore more trailers and content details before playback.

Gamification

Designed gamification features enabling marketing teams to run events for original content and sports programming.

Introduced a points and ranking system allowing users to redeem rewards from promotional events.

Sports Experience

Designed sports event detail pages featuring match information, team data, player lineups, past and upcoming matches, and live chat.

Created league pages showing match history, schedules, and league rankings.

Designed sports schedule components to increase awareness of upcoming matches from the sports feed.

Thumbnail Player

Implemented hover-activated video previews within content thumbnails on web.

Hero Experience Revamp

Redesigned the hero component to improve readability and highlight key content.

Introduced a card-style carousel layout to increase content impressions and optimize screen space.

Integrated trailer playback within the hero to boost user engagement.

Launched a premium membership microsite that contributed to significant revenue growth.

Revamped the consumer website by restructuring site architecture and enhancing key features to improve user experience.

Delivered effective design solutions for urgent and evolving client needs.

Created high-fidelity rapid prototypes to communicate concepts and align teams quickly.

Presented design strategies and product directions to stakeholders and executive leadership.

Launched a new product targeting a niche market, creating an additional revenue stream for the company.

Led end-to-end design of core UX features (quiz, search, profile editing) for an education SaaS platform.

Created interactive prototypes and animations, partnering closely with engineers to ensure high-quality implementation.

Translated business requirements into high-fidelity prototypes to align stakeholders and drive product decisions.

Designed responsive experiences across web, tablet, and mobile platforms.

Localized product experiences for English, French, and Spanish markets across North America and the UK.

Collaborated with UX researchers and content teams to run user testing and iterate on designs.

Presented product demos across the company to showcase new features and design outcomes.