Streamline Sales Exp:

Strategized CPQ: Translated executive vision into actionable strategies through visual storytelling, unifying initiatives with shared personas for guided selling. Championed an aspirational roadmap that redefined and revolutionized pre-existing workflows.

Launched Sales Proposal Tool: Delivered the proposals platform within a year, securing cross-organizational buy-in. Helped close a $390K deal in the first month, with the microsite-collaborative vision laying the foundation for future sales enablement products. Patent honored for this work

Leadership & Mentorship: Built and led the design team, mentoring new designers, promoting design thinking, and championing UX alongside delivering exceptional design work.

Optimized Pricing Strategies: Analyzed win/loss probabilities and competitive conditions to optimize product pricing, earning 2nd place in a Hackathon.

AI Integration: Integrated AI into internal systems like Seismic, enabling contextual inquiry responses and advanced summarization, earning 1st place in a Hackathon.

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Pure1 – Product Design Lead

Drove $5M pipeline revenue within 3 months of launch through proactive recommendations, achieving a 4.7% click rate and contributing 1.4% to total revenue.

Designed the Pure Marketplace, enabling customer-initiated quoting and introducing transparent "as-a-service" pricing, recognized with an A’ Design Award.

Designed entire internal service platforms for the AfterSales Department, featured in vehicle diagnostics, fleet Management, OTA updates and vehicle monitoring.

Established a Sketch based design system and web-based pattern library to host design asset, communicate brand value and ensured design consistency across the board.

Supported the development of BYTON’s creative HMI model between touchscreen and SED under Unity3D opening up a ubiquitous approach for designers to test and validate new concepts.

Managed a team of 3 to support departmentwide design responsibilities.

• Led design processes with 2 designers in domain to stay on latest design trends and following corporate design patterns.

• Redesigned BrokerCheck and Fund Analyzer which are the two biggest external facing sites for FINRA. BrokerCheck alone receives 1.7 million inquiries in 2018.

• Designed Financial Professional Gateway serving as the Linkedin profile for financial representatives, that make Web CRD/IARD data such as employment history, registration status, CE requirements etc. available to them online.

• Involved in Web CRD platform Redesign, a huge project with the vision of revolutionize FINRA's public image and making registration management easy and accessible.

• Involved in creation of TESS, OFAC.

• Integrated 3 sub-systems under BestBuy AgentUI into one with consistent styling and interaction patterns to better introduce available options and features to agents and help admins manage available resources

• Designed new features and process flows for The Home Depot project to improve usability and user experience

• Redesigned admin filter function with user-oriented approach for 11 Main (Alibaba)

• Provided scope estimation, comparative analysis, features summary, wireframes, screen mock-ups, design specs for Hagerty iOS Mobile Application for vehicle conditioning and auction data reporting

• Led in redesigning NBCU Move Command App, interview users, wrote use cases, created Hi-Fi prototypes

• Enhanced UI in Geek Squad Field Management System mobile application with modern Android design

• Designed expressive and effective Nexient Exposition App demos projects and overview to clients

• Participated in Nexient UI Story demonstrating its professional skillset in front-end technology and UX solutions.

• Created graphical elements and widget for BestBuy Geek Squad mobile App

• Work with clients, designers and engineers to improve the usability of new software release

• Performing workflow analysis and contextual Inquiry among departments to improve business process flow

• Installed and utilized data analysis tools including Pentaho &Tableau to visualize database info

• System evaluation, requirements identification, determine evaluating rubric and feedback analysis

• Website development, and operational manual writing for ongoing projects

• Constructing the department Drupal Website and responsible for the content maintenance