• Designing early-stage product experiences with the Solution Design and Deployment team, helping bring new innovations to market across digital, e-commerce, and identity.

• Redesigned the dancer’s experience with a new design system, landing page, and core Browse Audition flow, leading to a 15% increase in sign-ups.

• Built a B2B SaaS tool streamlining audition management, from receiving applications to sending decisions, and introduced ad products like Featured Auditions, with plans to expand into competitions and university applications.

• Led the design of a children’s creativity platform, fostering a better education culture and driving a 14% increase in basic plan conversions.

• Developed 40+ engaging educational challenges for children aged 7-12, collaborating with 5+ educational experts to enhance virtual learning sessions.

• Led design for B2C weather and air quality products, utilizing A/B testing and localization to boost user retention by 5% in the U.S. and 9% in Asia.

• Developed key features, including AI-powered weather insights and Outfit Suggestions, increasing daily engagement.

• Provided UX design consultation to Visa’s partners, collaborating closely to scale user experiences across platforms with a focus on emerging payment technologies and commerce solutions.

• Enhanced feature adoption through the agency design system adoption, streamlining collaboration process and reducing project time by 30%.