Joanna Lin, CFA

Joanna Lin, CFA

Joanna Lin, CFA

Data Science @ Meta

Trained as a financial engineer, I am an analytically-minded and result-oriented business leader with a proven track record of driving value and building high-performing teams in a fast-paced environment. At Wayfair, I lead a team of applied data scientists as part of the Search & Recommendation group.

LinkedIn Portfolio

Experience

MetaSenior Data Scientist, Tech Lead

2022 — Now

MetaSenior Data Scientist

2021 — 2022

2021 — 2022

Menlo Park, California, United States

WayfairAssociate Director, Recommendation Analytics

2021 — 2021

2021 — 2021

Boston, Massachusetts, United States

Lead a team of applied data scientists focusing on Wayfair’s personalization and recommendation engine

Own experimentation and measurement agenda

Influence Product and Data Science roadmap and support cross-functional stakeholder communication

WayfairAssociate Director, Performance Marketing

2020 — 2021

2020 — 2021

Boston, Massachusetts, United States

Search Engine Marketing program for North American markets

Drove thought-leadership and hands-on project management for programmatic ads bidding strategies and automation

Influenced cross-functional roadmaps and platform development with AdTech, Data Science and Engineering teams

Led initiatives with publishers on product development and media buying strategies

WayfairSenior Manager, Performance Marketing

2018 — 2020

2018 — 2020

Boston, Massachusetts, United States

Education

The Wharton School

Master of Business Administration (M.B.A.)

ESSEC Business School

Master's degree

École Polytechnique

International Exchange Program

National Taiwan University

Bachelor

Stanford University

Summer Program

Phillips Exeter Academy

Summer Program