Designing and evolving Facebook’s design language foundations, with a focus on color, motion, and scalable system guidance. I lead and support key initiatives like toast modernization, color MVA, Glimmer motion, typography simplification, token streamlining, and AI-powered design tooling.

Mentored and advised peers by providing constructive feedback, career insights, and personalized guidance, fostering professional development and contributing to their accelerated career growth.

• Led cross-platform referral strategies spanning both VR and mobile devices to drive revenue goals.

• Initiated 3+ monetization projects by identifying high-intent touchpoints and running roadmap plannings with cross-functional team of 20+, to expand product reach and impact across the firm.

• Designed a youth-focused North-Star experience, providing seamless exploration and purchase accessibility, leading to a surge in user engagement and monetization.

• Built 10+ location-based AR prototypes using 8th wall and Lightship ARDK to boost engagement.

• Facilitated cross-functional team collaborations to execute the roadmap from research to product.