Product Leader at Shopify building SaaS products used by millions. Experience with Gen AI, ML, LLM-powered features and much more! Startup background leading product leading to 2 successful acquisitions: Eporta by $SHOP and ZAVA by $HIMS).

Experience

ShopifySenior Product Lead, Head of Shopify Collective

2021 — Now

London, England, United Kingdom

Product Leader working on 'zero to one' products including Marketplaces, APIs and AI.

Led the build and launch Shopify Collective - a network of brands working together to sell more

eportaVice President Of Product Management

2020 — 2021

London, England Metropolitan Area

Exec leading the Product Management and Product Design functions at eporta. Worked on building a B2B SaaS platform for makers. Eporta was acquired by Shopify in November 2021.

ZavaChief Product Officer

2017 — 2020

London, United Kingdom

Exec team member leading a team of 16 Product Managers, Product Designers and UX researchers to make accessible digital healthcare.

Led team from vision to launch of a new German-focused Video app (iOS, Android) enabling customers to speak to a network of doctors, get prescriptions + sicknotes - all reimbursed by their statutory insurance

Part of team who successfully raised a €28m Series A

Grew Product and UX functions from scratch, building 7 cross-functional product teams

Maintained an NPS >80 and trustpilot score >4.8/5

Built features supporting safe and compliant medical care in multiple highly regulated healthcare markets.

ZavaChief Marketing Officer & Product Manager

2015 — 2017

London, United Kingdom

Marketing, growth, country management and some product at Zava. Managed a team of 14 working across 6 countries.

A poster campaign by my team won Best OTC consumer Advertising in the Press or OOH, (OTC Awards 2017)

A cheap viral SEO link-building campaign called ‘perceptions of perfection’ received ~1m social shares, worldwide coverage inc NYT. and 1k root domain links for a cost of ~£10k.