• Scaled Growth Web from 6 to 15+ engineers and built a cross-functional SEO squad spanning Web, Content Understanding, Search, ML, and Data Science. Owned hiring, performance management, and sponsored numerous promotions including to Staff Engineer.
• Drove 0 to multi-million DAU through combined SEO content strategy, deep linking, and authentication on web surfaces.
• Grew SEO topic page footprint from XK to YM+ published pages powered by a self-hosted LLM (Qwen3), delivering tens of thousands of incremental DAU and traffic growth to multi-million monthly visits.
• Migrated the authentication stack, improving sign-in conversion from 70% to 90%+ and enabling account creation on the web, delivering tens of thousands of incremental daily new users.
• Established an SEO experimentation framework and partnered with Google for access to the Trending and Indexing APIs, optimizing crawl budget across 20M+ pages.