• Scaled Growth Web from 6 to 15+ engineers and built a cross-functional SEO squad spanning Web, Content Understanding, Search, ML, and Data Science. Owned hiring, performance management, and sponsored numerous promotions including to Staff Engineer.

• Drove 0 to multi-million DAU through combined SEO content strategy, deep linking, and authentication on web surfaces.

• Grew SEO topic page footprint from XK to YM+ published pages powered by a self-hosted LLM (Qwen3), delivering tens of thousands of incremental DAU and traffic growth to multi-million monthly visits.

• Migrated the authentication stack, improving sign-in conversion from 70% to 90%+ and enabling account creation on the web, delivering tens of thousands of incremental daily new users.

• Established an SEO experimentation framework and partnered with Google for access to the Trending and Indexing APIs, optimizing crawl budget across 20M+ pages.

Founded and led the engineering team behind Snapchat for Web (https://www.snapchat.com/web), Snap's browser based Snapchat experience.

• Grew the team to 8 engineers through internal and external hires. Owned hiring strategy, performance management, and team development.

• Led Snapchat for Web from inception to a multi-million DAU launch, accelerating delivery by 2+ months through key scope decisions and building release, on-call, and E2E testing infrastructure from scratch.

• Partnered with finance to include Web DAU in Snap's SEC 10-K as a new DAU accounting method, requiring multi-quarter alignment across product, security, and investor relations.

• Shipped Ads on Web as Snap's first browser-based ad revenue channel, featured in quarterly earnings.

• Grew sign-in conversion 25+ percentage points by removing identity verification friction.

• Led 7+ engineers across 5 dependency teams to architect Snap's single-to-multi-region messaging infrastructure supporting Snaps and Chats for 300M+ DAU.

• Reduced messaging latency across Asia and Europe through multi-region data placement and service distribution.

• Migrated messaging services from a company-wide monolithic backend to a microservice architecture, improving release velocity and latency.

Advise and guide the ABET accreditation of the newly formed B.S., M.S. and PhD Software Engineering Programs. https://sfwe.engineering.arizona.edu/

Integrated 6 third-party health data providers (Strava, Google Fit, Fitbit, Withings, Validic) into Microsoft HealthVault's ingestion backend and developed public facing APIs for the Microsoft Health service.