Leading the user experience practice for ModelOp Center, the enterprise platform powering AI lifecycle management and governance for the world's largest organizations.

Establishing the UX practice from the ground up, defining process, standards, and the design operating model

Driving end-to-end design for ModelOp Center, translating deeply technical AI governance workflows into clear, confident user experiences

Building design systems and React prototypes directly in code with Claude Code, moving from Figma files to deployed, testable experiences in minutes rather than weeks

Partnering closely with product and engineering leadership to shape strategy and execution

Conducting research and interviews with enterprise clients, including data scientists, risk, and governance teams, to ground the work in real user needs

Advising enterprise organizations on integrating AI into product design, research, and delivery workflows. Current and recent clients include Microsoft and Tractor Supply.

Work spans AI governance frameworks, design system modernization for AI-enabled interfaces, workflow redesign using AI-assisted research and persona modeling, and coaching design teams to shift from tactical production toward strategic judgment in an AI-first environment.

Designing natively in Claude and Claude Code, applying AI not as a productivity shortcut but as a genuine workflow shift that changes how design teams think, decide, and deliver.

Actively exploring Director, Senior Director, and VP-level roles where design has a direct line to business outcomes.

Built Walmart's advertising platforms from the ground up, growing revenue from $0 to $6B across Sponsored, Display, Video, and In-Store advertising in four years. Led UX across the full Growth and Revenue portfolio: advertising, supplier B2B tools, and social commerce, supporting advertisers, suppliers, creators, and internal teams at enterprise scale.

Revenue and Platform Impact

Designed and launched multiple net-new platforms including a unified supplier tools portal and a social commerce platform integrating creators and influencers into Walmart's advertising ecosystem. Consolidated 20+ fragmented tools into a unified design system, accelerating delivery and reducing design debt across teams.

AI and Data-Informed UX

Led AI-driven initiatives across advertising optimization and supplier catalog management, reducing friction in complex workflows and improving campaign setup time, data quality, and performance outcomes.

Team and Org Leadership

Built and led teams of 3 to 25 designers, researchers, and content strategists. Developed career paths, mentored ICs into principal and management roles, and established high standards for craft, execution, and strategic influence.

Vision and Strategy

Owned North Star UX initiatives in partnership with product and engineering, setting 1 to 3 year experience visions that aligned roadmap decisions, reduced rework, and supported long-term growth.

Led UX strategy and execution for Adobe Workfront, an enterprise B2B SaaS work management platform used by global organizations. Redesigned complex intake and approval workflows, reducing approval cycle time by 30%. Established design system foundations and championed research adoption across design, product, and engineering.

I've spoken at and facilitated interactive workshops at conferences and schools, where I attendees on various UX topics such as data-driven personalization, UX hiring, and UX process.

Events include:

SCAD - Personalization in e-commerce workshop

UT McCombs School of Business - UX Process and Personalization

General Assembly - Hiring in UX

IDEAN Conferences - Austin and Dallas UX leadership panels

UX in ATX event - Getting hired in UX