SUDS Creative (a DRB Company) via Akkodis

Building marketing automation and digital infrastructure for SUDS Creative, the car wash industry's leading full-service marketing agency. Contracted through Akkodis, a global digital engineering leader recognized as a 2025 Leader in Everest Group's U.S. IT and Engineering PEAK Matrix.

Tech Stack

WordPress | PHP/Laravel | MySQL | MJML | Unbounce | ActiveCampaign | Cloudflare | DigitalOcean | Docker

Key Deliverables

* Architected n8n automation workflows integrating Claude API agents with Figma MCP server to streamline email development, automatically converting design files into responsive MJML templates.

• Built responsive MJML marketing emails with dynamic personalization and barcode generation

• Maintained PHP/Laravel coupon distribution platform with MySQL database integration

• Created Unbounce landing pages with webhook integrations syncing to ActiveCampaign CRM

• Configured custom fields and automation flows for survey data collection

• Built internal WordPress documentation portals

• Managed Cloudflare DNS including SPF, DKIM, and DMARC configuration

• Administered DigitalOcean droplets and Siteground hosting

• Transferred and offboarded client websites with DNS cutover coordination

Skills

PHP, SQL, HTML/CSS, JavaScript, Laravel, WordPress, MySQL, ActiveCampaign API, REST APIs, Webhooks, Docker, SSH/SFTP, DNS, SSL/TLS, Gravity Forms, ACF

Built the digital platform for The Yuvoice Sentinel, a global citizen journalism publication that amplifies diverse voices living through history. The Sentinel surfaces truth with care, centers lived experience, and mobilizes communities toward practical change through award-winning stories spanning mental health journeys, career truths, poetry, fiction, and frontline perspectives from around the world.

Technology Stack

WordPress custom theme | Advanced Custom Fields (ACF) | Custom Post Types (Authors) | Webpack (@wordpress/scripts) | SCSS | REST API | PHP | ConvertKit API Integration

Key Features & Systems Delivered

• Custom Author Management System – Built a complete Author CPT with AJAX-powered bio modals, multi-field social links (LinkedIn, Instagram, Medium, Website), headshot management, and editorial credits integration

• Multi-Category Content Architecture – Implemented intelligent category mapping with color-coded sections (11 categories), related posts logic, and dedicated page templates for Unbreaking the News, Brighter Tomorrow, Fiction & Poetry, and more

• Real-Time Post Analytics – View tracking system with bot detection, "Most Read" section logic, and date-fallback queries powering editorial curation

• Editor's Favorites Curation – Timestamp-based selection system allowing editors to re-order featured content by simply re-saving posts

• Newsletter Integration – Secure ConvertKit API subscription flow with nonce verification, error handling, and inline success/failure messaging

• Performance Optimizations – Deferred CSS/JS loading, async Google Fonts, GTM optimization, and reduced unused CSS for sub-3s page loads

• Editorial Workflow Tools – Trigger warnings, editorial acknowledgments, author selector in post editor, bulk headshot management, and custom admin columns

Architected and delivered a comprehensive WordPress-based Learning Management System empowering DUI arrestees to navigate legal proceedings. The platform provides tiered, state-specific educational content through a scalable subscription model converting free users into premium customers.

Product Management & Design

Designed complete UX/UI, created all user flows, developed GTM strategy, managed product roadmap, and coordinated deliverables from concept to production.

Technology Stack

WordPress custom theme | WooCommerce | Advanced Custom Fields (ACF) | Custom Post Types (States, Modules, Lessons) | React.js + Chart.js | Webpack (@wordpress/scripts) | SCSS | REST API | MySQL with custom tables | PHP

Product Features & Systems Delivered

* Built AI automated data enrichment pipelines using the Claude API to augment LMS user data and improve analytics accuracy.

• Multi-Tier LMS – Custom post type hierarchy enabling state-specific module delivery with hierarchical URLs (/state/florida/lesson/example)

• User Role & Access Management – Dual-tier subscription model (User A: limited, User B: premium) with role-based content gating

• E-Commerce & Conversion – Multi-step WooCommerce checkout with custom payment gateways, coupon system, and upgrade flows

• Analytics Dashboards – Three real-time tracking systems: Home Page Conversion Funnel, Course Completion by User, and User Funnel Progression

• Lead Generation Pipeline – REST API with WhitePages data enrichment, batch processing, API key management, and automated lead ingestion

• Authentication & Security – Email verification, secure password reset, rate limiting, AJAX login, and session management

• Progress Tracking – Real-time lesson completion with persistent state across modules

• Admin Tools – State content cloner, user management interface, custom admin columns, debugging tools, and notifications

♖Product:

■ Bombazar is an online platform and marketplace based in Costa Rica that focuses on promoting sustainable and vintage fashion. It operates as an e-commerce site and a digital flea market where users can buy and sell eco-friendly, secondhand, and upcycled products. Bombazar features a variety of items, including vintage clothing, retro collectibles, decor, and eco-friendly products. It also hosts in-person events, such as fairs and markets, where vendors and customers can engage in a community-oriented experience that celebrates sustainability, creativity, and responsible consumption.

https://www.bombazar.com/

♖Environment:

JIRA, GTM, GA4, Looker Studio, Google Search Console, SEMrush, Hub Spot, Hot Jar, Headless. Wordpress CMS, React JS, Next.js, Vercel

■ Building a New Development Team: I led the recruitment and onboarding of a new team of developers based in Argentina. This included vetting candidates, managing contracts, and ensuring the new team aligned with the company's technical goals and agile methodology.

■ Technical SEO Overhaul: I identified and resolved critical SEO issues that were hindering the site's organic search performance. By optimizing site speed, improving mobile usability, fixing broken links, and refining metadata, I significantly boosted the site’s visibility and search rankings.

■ Headless WordPress CMS Integration: Managed the end-to-end development of Bombazar’s transition to a headless WordPress CMS architecture. I collaborated closely with the development team and designers to ensure seamless integration of the front-end e-commerce platform with the headless CMS, resulting in improved site performance and flexibility for content updates.

■ Product Lifecycle Management

■ Agile & Scrum Methodologies

■ UX/UI Design Leadership

■ Cross-Functional Team Collaboration

■ Project Roadmap Development

■ Stakeholder Management & Communication

■ Market Research & Competitive Analysis (SEO)