I helped scale an early-stage MarTech startup's product to drive rapid growth. Being both a SWE and PM I had the unique opportunity to have deep ownership in the product development process and learn the nuances of building beloved and valuable products. I led the development of multiple features 0 to 1 both independently (planning and implementing) and while leading a 3-4 person cross-functional team.

In my time time at Goldcast we:

• Grew from $0 revenue company to an $8M+ ARR company

• From 6 to 100+ employees

• From 0 to 200+ customers, including highly-reputable enterprises like Github, Toast, Adobe, LG, and many more

Day-to-day tasks:

• Developing front-end solutions in Vue.js, precisely converting design prototypes into clean UI/UX

• Debugging, writing test cases, conducting code reviews to ensure code quality

• Developing the backend of Goldcast's email and registration Microservices using Python

• Conducting customer interviews and market research to identify user needs and business opportunities

• Leading conversations with engineering colleagues to translate product visions into technical solutions

• Leading conversations with designers and conducting user tests to create high-fidelity UI/UX prototypes in Figma

• Conducting interviews with cross-functional colleagues and customers to identify user problems, accurately prioritize them on the product roadmap, and scope product requirements

• Preparing GTM teams for a new feature launch by working with marketers to craft compelling user narrative and educating sales and customer success colleagues on the feature and its value prop

• Writing SQL queries to monitor product KPIs (key performance indicators), and using insights to measure feature success and identify areas for improvement

• Consulting high-value customers who have requirements outside Goldcast's product offering, and executing custom solutions to ensure their satisfaction

I collaborated with a team of 7, including the CEO and CTO, to go from business idea on paper to an MVP with paying customers. I worked all across the tech-stack using tools such as Vue.js, Flask, AWS Lambda, S3, and DynamoDB to build an all-in-one virtual event platform.

Achievements:

• Built feature that automatically blocked off an event on a person's calendar when they register. This was a highly prized feature which had an 87% adoption rate and became a key differentiator for closing deals over competitors

• Designed and built an integration with Hubspot using a Flask Backend that centralized user registration and attendance records on Hubspot. These centralized records were used to create email campaigns at clients' requests to grow sales pipeline.

• Led end-to-end development of live polling feature in Goldcast's video broadcast space that increased attendee engagement and collected data on attendees, helping clients turn attendees into leads.

Worked with a team to develop a cost-efficient above-elbow prosthetic arm for a local high school Vice Principal

• Created a circuit and software script that allows for precise elbow, hand, and finger movements for the prosthetic.

• Designed and implemented a method for the client to control all capable motions of the prosthetic

• Researched LinkedIn integrations using competitive analysis and API documentation to create a spec that syncs user profiles, leads, and messages between Clay and LinkedIn

• Created travel itinerary solution using Digital Clay’s information management system used by 15 peers that marks reservations, records expenses, and automatically sends email notifications about upcoming events in a chosen location