Increase Sales for DTC brands through text to buy

Creating the future of native payments.

3 Product Launches: Lead PayPal Checkout’s native product line, overseeing roadmap and delivery for 3 high-priority launches: Pay with Venmo, Pay with PayPal App and Native Checkout SDK. Collectively, these products have served 3 million iOS and Android users and processed over $100 million in total purchase volume.

Data Driven Execution: Implemented conversion experiments responsible for up to 7% overall improved performance for PayPal’s native experiences. Coordinated across 5 scrum teams, analytics and design to discover and scope over 100 hypotheses.

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Product Management: Defined product roadmap and coordinated design, development and launch of Fitness Court mobile app, growing user base 12x over last year. Ushered app through 4 major design iterations, balancing UX goals with business stakeholders.

Metrics, Data and Leadership: Sourced 10k leads for high growth startup. Built analytics strategy to identify target cohort 2x as likely to convert. Led 3-person team to rebuild CRM database in one month.

Marketing and Video Production: Managed production of NFC’s primary marketing asset used to initiate $26,000,000 in sales and 9 additional videos for marketing, event promotion and online training.

Automation and Development: Created business app using Google Drive API to automate onboarding of 100 partners.

Founded in 2014, Product School is the world’s first technology business school. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.