Medford, Oregon, United States
By leaning into storytelling, I’ve been able to awaken emotions, capture the attention of golf’s second-largest audience, and sell out multiple product drops—including our highest-priced items—without a dollar spent on marketing.
Along the way, I’ve built relationships with PGA executives and well-known brands in golf apparel, proving that creativity and authenticity open doors. My imaginative approach has led to innovative products that resonate deeply, giving followers and customers a brand that represents their culture and background in ways the industry has never seen before.
I’ve taken bold risks and pursued unconventional paths to position Buena Gente Golf as a standout in an overcrowded market. The result is a brand that breaks barriers, tells powerful stories, and proves that golf is better when it’s infused with culture, energy, and originality.