Lead end-to-end program management supporting the growth of the wearable technology (1P Devices, 2P Devices, and Medical Devices) and Metaverse businesses (Virtual and Augmented Reality); in close partnership with Category Management, Channel Enablement, Product Development, Data Science, Data Engineering, Field Sales, Store Merchandising, Training, Partnership, & Channel Sales teams.

Lead the Performance, Lifecycle, Growth & Personalization marketing strategies for Chase Travel. Support integrated marketing strategies across digital channels focusing on the customer journey for eligible card members’ travel booking.

Liaise with product, marketing, and creative teams to optimize strategies (messaging, CTAs, channel mix, landing pages, etc) for best-in-class consumer journeys; this has led to 50+ campaigns, 750+ pieces of creative, and Billions in booking sales.

Develop and direct campaign ideation, strategies, setup, launches, optimizations and results readouts across 17 business units; evaluating lifecycle marketing performance including managing the project plan, bottlenecks, follow-ups, and provide leadership updates.

Drive growth for financial services, retail, and transportation clients through assessments of current capabilities (analytics, technology, organization, personalization, and acquisition) in order to provide formal recommendations inclusive of Marketing Program Review, Competitive Set Analysis, Customer Journey Analytics Audit, Personalization Scorecard, Target Market Personas, Performance Matrix, Communication Funnel, Channel Strategy, and Opportunity Plans.

Provided strategic direction and in-depth knowledge of all aspects of my clients’ business as well as the overall technology, marketplace/commerce and competitive landscape. Responsible for cultivating client and media relationships and serve as the “ultimate” ecommerce and retail media consultant. Charged with all management aspects of the team, including team collaboration, big-picture strategic thinking, and financial performance. Responsible for contributing to agency and department initiatives, media operations, and new business efforts.

Led performance marketing, lead generation, and channel marketing to drive and execute the marketing strategy across Facebook’s small to medium sized businesses. Partner with SMB economic impact team, media teams, data science, creative, and others to plan, build, and launch marketing campaigns to identify and retain small businesses for the Boost with Facebook Leaders Network.