Helping to create new and innovative products while improving existing product designs.

• Conceptualize, design, and develop innovative Halloween products, including costumes and decor, with a strong focus on our company's character Ghost Face® from the Scream franchise.

• Conduct user research to inform product ideation, presenting ideas in design meetings to ensure alignment with market trends and consumer preferences.

• Collaborate with overseas manufacturers to ensure high-quality production at competitive costs, overseeing the development process from concept to final sample approval.

• Manage the integration of approved products into the AS/400 system, enabling sales teams to effectively market items to major retailers such as Walmart, Michaels, Spirit Halloween, and Lowe’s.

• Lead pitch meetings with buyers, showcasing finished products and unfinished concepts.

• Articulate the value propositions of each product, highlighting key features and benefits to drive purchasing decisions.

I was R3's Graphic Designer, working directly on the Marketing team. I had to make sure to uphold R3's brand through all collateral. Responsibilities I owned:

• Design social, email, and web imagery

• Conference branding (CordaCon, Corda Days, Sibos, in-person events as well as digital conferences)

• Design digital ad campaigns (Google Ads)

• Create animations

• Layout white paper, and case study documents (digital and print)

• Update and uphold brand guidelines

• Create and clean up corporate PowerPoint presentations

• Create custom iconography

• Website design layout in Adobe XD

The majority of my responsibilities were assigned through Airtable's ticket system, however, I also had many "one-off" requests. As R3's only full-time graphic designer, I touched every sector of the company.

I work in the New York Daily News Digital Solutions department. My responsibilities include:

• Create ads for all social media posting. This includes Facebook, Instagram, and Pinterest.

• Create Digital Display ads to create brand awareness for all clients.

• Create Print Ads for the Special Sections of the New York Daily News paper.

• Logo creation and editing for companies who need it.

• Very experienced in the Adobe Suite: Illustrator, Photoshop, InDesign