I am an AdTech product manager with platform-side experience owning product strategy for scientific measurement solutions (conversion lift studies, brand lift studies, geo lift, split testing) as well as ML-based personalization and recommendation systems for advertisers.

Experience

Snap Inc.Product Manager, Ad Measurement

2026 — Now

San Francisco Bay Area

Product strategy for first party advanced measurement solutions including conversion lift (CLS), brand lift (BLS), split testing, and geo lift

Snap Inc.Product Manager, Advertiser Experience

2025 — 2026

San Francisco Bay Area

Product strategy for advertiser personalization & recommendations

TikTokProduct Manager, Ad Measurement

2023 — 2025

San Francisco Bay Area

Owned product strategy for Conversion Lift Studies (CLS) measurement solution

DropboxData Scientist

2017 — 2018

Austin, Texas Area

Responsible for data science, business analytics, data engineering, and machine learning for the Dropbox Customer Experience org supporting hundreds of millions of users

Alvarez & MarsalConsultant

2013 — 2016

Greater Chicago Area

Management consultant focused on operations projects (process improvement, cost takeout, IT PMO) for financial services, insurance, and CPG industries

Education

Stanford University Graduate School of Business

PhD

2018 — 2023

Northwestern University

Bachelor of Arts (BA)

2009 — 2013

Texas McCombs School of Business

Master of Science (MS)

2016 — 2017