I led a team of web designers and developers to create compelling digital experiences to grow CRISTA's digital efforts, collaborating closely with our data, content, marketing, and digital teams.

As a Senior Designer for CRISTA, I was responsible for shaping each brand's user experience. In 2016, I led the migration of CRISTA’s donation platform to FormAssembly and integrated it with Salesforce. I optimized the donation experience across all seven sites. I designed a custom card giving process for the Global Gift Guide, an ecommerce gift catalog and migrated the store to Shopify. Designed and developed a custom ecommerce pet sympathy card ordering solution for veterinary clinics.

Responsible for shaping and growing World Concern's brand online. I led the redesign of World Concern's website, transforming a previously static website into a beautifully responsive experience while solidifying World Concern's reputation as a trustworthy nonprofit. I also provided design direction for two of our sister brands: Seattle Urban Academy and Christian Veterinary Mission and mentored two other designers, coaching and growing their careers.

Convinced leadership that good design matters and ultimately affects the bottom line. Responsible for designing and growing World Concern's online presence. Improved World Concerns fundraising efforts by creating an effective email marketing strategy, building an online store for the Global Gift Guide, and by leading a rebrand.