• Lead product marketing for Spotify’s artist and label-facing platform — Spotify for Artists. Responsible for driving adoption and marketing-attributable revenue of Spotify for Artists products among different types of customers: independent artists, small-medium indie labels, and enterprise buyers at major labels.

• Manage a team of 6 full-time product marketers overseeing our suite of analytics features, marketing tools, and video formats.

• Own product positioning, and how that translates to artist-facing messaging in Spotify for Artists content and channels.

• Oversee annual calendar and budget for product marketing campaigns, product promotions, webinars, and industry conferences.

• Led team to develop new marketing programs, such as a webinar series that became the most-performant channel for driving adoption among our target customer within six months and an end-of-year awards franchise.

• Oversaw the rollout of launch and evergreen marketing campaigns (e.g. our first-ever Spotify Wrapped campaign with a commercial lens, an artist marketing campaign featuring OOH in Times Square for Sabrina Carpenter’s new album, a case study comparing the ROI of our tools to competitive products).

• Introduced a new portfolio brand and positioning strategy that increased cross-sell rate by 40%.

• Led a team of product marketers responsible for developing, launching, and growing adoption for a suite of marketing tools from Spotify for Artists.

• Launched the self-serve sales motion for our first paid tool; marketing levers delivered 40% of revenue in the first year.

• Partnered with Growth to build an attribution model for measuring marketing impact, develop lifecycle emails, and build creative and copy that drove ROAS-positive spend.

Developed and launched products to help businesses on Facebook reach the right people, while keeping our platform safe. Responsible for interest targeting and other, ML-driven ads targeting products.