Los Angeles County, California, United States
• Only designer on the team from day one: owned product design, visual design, brand identity, and the design system from alpha through public launch and scale to 200K+ users and $8B+ in enrolled unsecured debt
• Took the product from zero to public launch in 8 months: hit alpha at 2 months, beta at 4 months, and shipped to the public at 8 months while building the design system in parallel
• Built the component library with design tokens mapped to engineering, giving design and dev a shared language that held up as the product scaled
• Increased offer submission rate by 14% by redesigning the payment plan selection and offer flows
• Designed and launched Relief's creditor platform, which was later adapted into an internal tool for secure creditor connections using magic link authentication
• Introduced AI-assisted design workflow - defined voice and tone guidelines for the brand, then created ChatGPT prompts based on those guidelines to speed up content development, and used Sora and Nano Banana to quickly generate animation concepts for design reviews to speed up content development, and used Sora and Nano Banana to quickly generate animation concepts for design reviews
• Worked closely with founders and Head of Design to shape product direction, built rapid prototypes to test ideas, and delivered interaction and motion specs that engineering used to build production-ready features