• Led the end-to-end migration of Venmo.com onto a Contentful-based CMS (via internal ECM layer), reducing ~140 pages to ~70 and streamlining redirect logic to simplify site structure and improve maintainability, while defining migration strategy and rationalizing information architecture across web, app, and support surfaces.

• Operationalized Contentful as a scalable content platform by defining authoring workflows, content structures, and reusable patterns that enabled non-technical teams to independently manage and launch content without engineering involvement.

• Designed and enforced the operating model for platform usage, introducing QA ownership and cross-functional review requirements to balance marketing velocity with product-quality standards.

• Built and evolved the operating system supporting the platform, owning tooling decisions (Jira, Smartsheet, Asana), dependency tracking, and multi-phase project planning across migration and redesign efforts.

• Orchestrated platform changes across multiple domains and systems, aligning content, analytics, and user experience throughout a high-complexity migration.

• Established a durable working model between product and marketing teams, aligning incentives and workflows to enable consistent platform usage and long-term maintainability.

• Led strategy and execution across a portfolio of B2B software products, scaling internal platforms, data systems, and integrations that supported company growth from $3M to $20M.

• Owned the evolution of core product systems, aligning data platforms, APIs, and integrations to drive consistency, scalability, and long-term maintainability.

• Managed and developed a team of Product Managers, establishing processes and frameworks that improved execution quality and cross-functional alignment.

• Directed the continued expansion of platform capabilities, including reporting systems, APIs, and third-party integrations, enabling new customer and partner use cases.

• Led development of a third-party integrations platform, enabling CRM connectivity and expanding the product ecosystem for the first time in two years.

• Defined and launched a public-facing API, establishing authentication infrastructure and enabling customers to directly integrate with the platform.

• Directed the rebuild of a Python-based reporting platform, establishing a scalable data system used by 1,000+ companies and 6,000+ customers.

• Drove cross-functional delivery of platform initiatives, aligning engineering, product, and business stakeholders to ensure scalable and reliable implementation.

• Spearheaded the rebuild of internal reporting systems, improving data accessibility and enabling more effective decision-making across teams.

• Developed early platform capabilities and internal tools, improving operational efficiency and reducing reliance on manual processes.

• Partnered with engineering to define system requirements and ensure scalable implementation of core product functionality.

• Contributed to product roadmap development and execution during a period of rapid company growth.

• Led development of a customer-facing reporting platform, partnering with Looker to deliver a white-labeled analytics experience for customers, introducing self-service reporting capabilities for the first time.

• Defined and implemented core data infrastructure, including ground-up PostgreSQL database design, to support scalable reporting and analytics within the primary product.

• Served as the subject matter expert on BI and data systems, supporting sales and customer-facing teams in product demonstrations and technical discussions.

• Managed a team of engineers to deliver data and reporting initiatives, aligning product requirements with technical implementation.