Responsible for various areas of E-commerce marketplace growth via heavy A/B experimentation, user research, and data analytics

• Subscription utilization improvements

• Cart and checkout

• Cross sell/Upsell

• Account creation

• Global Navigation

Responsible for redesigning the contributor experience

Building Prudential Retirement app where users can manage their financial portfolio.

• Applied user-centered design process to develop key features for enterprise platform in an agile environment

• Conducted grassroots user research through user interviews, competitive analysis,

and analytics to reinforce design decisions

• Created wireframes and prototypes for B2B platform and on mobile for engineering team and stakeholders to communicate designs