Sydney, New South Wales, Australia
Led the design for a 14-month end-to-end redesign of SafetyCulture’s scheduling platform, partnering with Product, Engineering, QA, and TWs to migrate customers from a legacy system and enable future scale. The impact of which was:
• 3.5k MAU / 1.5k WAU
• 40% increase in scheduled inspections post-release
• 55% growth in organisations using scheduling
• Scaled to 1.5k+ active organisations with no measurable usability regressions or usage drop-off
Led the redesign and rollout of SafetyCulture’s in-app notifications experience, partnering with Product and Engineering to replace a fragmented legacy system and establish a scalable, workflow-driven notifications platform. The impact of which was:
• +16% increase in all-time notifications feed views, sustained above prior peak usage
• +288% increase in actions taken from the feed
• 2× increase in notifications delivered (30k vs 15k)
• New feed fully displaced legacy notifications, focusing on a11y, across web and mobile