• Created design system components across mobile and web with variants, variables, interactions and accessibility

• Redesigned core website pages for a new tiered pricing strategy that enabled prospective customers to view value props, features and book calls with sales for business software products (travel and expense)

• Created sales collateral documents for plans and pricing, product overviews and technical implementation

• Designed LinkedIn and Google ads, infographics as well as case studies across different marketing campaigns

• Launched an internal website enabling teams to download and use brand-approved assets such as logos, fonts, color palette, badges & awards, icons, illustrations, photography, product UI images and presentation template

• Hosted a quarterly “design day” for innovation where the product design team co-created vision concepts

• Provided direct mentorship and feedback to junior designers in weekly design critique meetings to elevate quality

• Designed the Afterpay Loyalty Program that rewarded shoppers for repaying on time from 0 to 1 which led to +5% in new user retention and +7% in order frequency

• Designed Favoriting & Lists to enable shoppers to save products and brands they discover for future purchase

• Expanded the design system with mobile components for products, brands, offers and loyalty program points

• Mentored junior designers by providing guidance and feedback to help them grow and develop their skills

• Redesigned Winnie’s childcare marketplace across mobile and web to improve search, filtering and provider detail pages which increased parent inquiries +50%

• Designed the provider dashboard from 0 to 1 for managing enrollments, open spots, reviews and parent inquiries

• Ran design sprints and retros with a cross-functional team of product manager, eng manager and data analyst

• Returned to my alma mater to partner with seed stage startups in U.C. Berkeley’s accelerator program

• Spearheaded human-centered discovery sessions with founders to uncover customer insights and co-create prototypes and solutions

• Mapped user journeys to visualize and present existing interactions and highlight opportunities for improvement