Lead and mentor a small team of designers in the end-to-end development (0-1) of an innovative B2C native social media application, emphasizing high privacy and cyber security technologies.

Drove system-level product strategy and thinking, continuously iterating on user-centered design principles to enhance product experience.

Fostered close collaboration with product managers and engineers to ensure exceptional end-product quality and seamless implementation.

Defined and delivered large-scale features, meticulously crafting and refining details across both mobile application and web platforms.

Established and maintained the Design Language System and overall brand identity, ensuring consistency and cohesion.

Designed detailed, intuitive, and empathetic user experiences, including the development of templates for SaaS, B2B, and web applications.

• Lead design strategy, process and execution quality, mentor,critique and knowledge sharing for multiple B2C & B2B projects:

• Business Messaging inbox experience , business management experience

• Customer Lead Center, CRM, business engagement, sales conversion, customer context

• HR tools for internal hiring process

• Design thinking and methodology expertise

• Strategical collaboration with x-functional owners

• Ensure high quality world-class design

• Critique, mentor and consultations to designers

• Design Language System

• Quantitative and qualitative research

• Expertise in Figma

• Lead End to End design strategy, user testing and execution

• Drive scope definitions & iterations through ambiguity

• Conversation with cross functional team owners to reach alignment on goals

• Dashboard design for insights and customer credit account rewards and benefits

• Data Visualizations and and user experience

• Membership Summary for multi partnership solutions

• Audit UX experience and provide strategies for opportunities, research, wireframe, prototype, production.

• Lead design, strategy and vision for future products of Identity projects, strategizing, planning, executing design, and testing with system-level design thinking.

• Presentation for team collaboration and executive reviews.

• Review and feedback for peers, organize design studios, and brainstorm sessions.

• Collaboration with product lead, technology lead and involve in business strategy, production, and quality assurance.

• Log in redesigning for all PayPal platform such as Native App, Website, Partner App Webview

• Password-less log in strategy and redesign

• Redesign the JPM Private Bank App across iOS, Android, mobile, and tablet.

• Cross-team communication through prototypes, IA structure, flows, and presentation.

• Lo-Fi to High-Fi Wireframes based on product requirements, business goals, user needs, and technology requirements.

• Quick user testing, in-lab testing

• Aesthetic user interface and animation, design language system contribution.

• Collaborate with product managers, executive, and marketing stakeholders to realize my designs.

• Contribute critiques and peer reviews.