Leading UX for Ads Experiments and AI-powered campaign transparency, partnering with cross-functional teams to design scalable platforms that help advertisers evaluate and adopt AI-driven campaigns

As a design lead at Facebook AI, I drove large-scale, ambiguous initiatives to define product vision and design the end-to-end experience for Facebook’s AI/ML Platform. Partnering with UXR, PM, and Eng, I launched AI Data Insight, Model Management, and ML Feature Store — products that significantly increased ML engineers’ productivity in building and managing models.

I also led the creation of the AI/ML Design System, establishing a cohesive, scalable design language across all AI platform products. Beyond product impact, I contributed to team growth and maturity by onboarding new hires, improving design operations, and mentoring both designers and engineers.

Led end-to-end product design for enterprise AI applications, including C3.ai Reliability (Predictive Maintenance), C3.ai ML Studio (Data Science platform), and C3.ai Integrated Development Studio (low-code enterprise AI). Partnered with PMs and Engineers to deliver SaaS tools that empowered data scientists, developers, and enterprise users to build, deploy, and operate AI solutions more efficiently.

Beyond product impact, I mentored junior designers, supported hiring efforts, and elevated design practices, strengthening the design team’s capabilities and collaboration across functions.

Collaborated with stakeholders across multiple lines of business to address complex enterprise UX challenges, conducting user research and facilitating design thinking workshops. Translated customer use cases and data insights into complete design solutions for SaaS products. Served as a core designer on “Build for Customer Life”, a top 10 SAP strategic initiative that improved the digital experience for all SAP Cloud customers.

Worked with the SAP Marketing Cloud team to strengthen UX practices and deliver improved experiences for cloud product users. As one of the initial designers, created the first design concept for the SAP–Google Cloud Platform Data Custodian Project, laying the foundation for a key cloud security initiative.