Program management for integrity review for product launches across Facebook’s family of apps for virtual/augmented reality, entertainment, creator monetization, e-commerce and ads. Partner with Product/Global Operations, Policy and Legal to mitigate threats to users and protect the community at scale.

Provide strategic marketing for law firm and branding to promote B2B and B2C services. Manage allocation of resources, negotiate pricing and contracts with third-party vendors to ensure deliverables are consistent with brand guidelines across all touchpoints.

Implemented marketing and product management for COVID-19 vaccine roll out strategies and communications for Medicare, Medi-Cal and Commercial members. Led email, website content and digital ad campaigns. Oversaw approval process for content with subject matter experts, medical, legal and compliance. Managed projects throughout lifecycle from concept to completion. Managed outside agencies, analyzed and tracked program performance and reported to business unit.

Directed public relations, marketing, branding and digital media for Management Service Organization (MSO), specializing in government-sponsored programs including Medicare and Medi-Cal. Worked directly with CEO to define branding, public relations initiatives and marketing channels for a suite of cloud-based IT products and services to support integrated communications between health plans, physicians and patients.

Developed requests for proposals for the attainment of client objectives and effective marketing solutions. Managed vendors and prioritize workflow of projects, including marketing communication plans, public relations, media placement, event planning and sales training. Tracked timelines on deliverables to ensure deadlines are met on time and on budget. Key Clients: Clickit.com, Sony, ESPN, Best Buy, BMW Financial, Future Options Companies and Sea Castle.