• Lead a multidisciplinary team of designers and animators responsible for creating 3D graphics, animation, and motion design for Square’s demand generation program, supporting 80% of the company’s marketing output.

• Defined motion and visual guidelines that strengthened brand consistency and creative quality across campaigns.

• Partner with strategy and creative teams to craft motion-first concepts that drive engagement and performance.

• Spearheaded the development of automated video templates using expressions, increasing production efficiency by 65% while preserving design quality.

• Directed vendors and cross-functional partners to maintain visual integrity and cohesive storytelling across complex projects, including Unreal Engine-based virtual shoots.

• Explored automation and AI-driven workflows to scale design output and prototype new creative approaches.

• Conceptualize all aspects of animated explainers and promotional videos from initial sketches and storyboards to design and animation, working with Fortune 500 clients including Adobe, Facebook, Medallia, Atlassian, and Microsoft.

• Ideate, design, rig, and animate 2D characters for companies such as Apple, Salesforce, and Facebook.

• Guide and support brands like Slack, Flexport, Adobe, and Facebook’s Portal to animate User Interface (UI) for use in app or tutorials for social media distribution.

• Create social media animations for channels LinkedIn, Instagram, TikTok, Facebook, YouTube, and client websites for companies including Salesforce, Atlassian and IBM.

• Build relationships with clients and streamline brand communications, leading team to maintain cohesiveness and consistency across assets and channels.

• Lead team of 6 designers, illustrators, and animators to create animated explainer videos as well as 2D and 3D graphics for brands.

• Designed videos for global sales personnel spanning 38 countries, improving brand sales and engagement.

• Developed compelling visual storytelling and designed 2D and 3D animations for distribution in 25+ languages.

• Partnered with instructional designers to create engaging content and provide product knowledge to sales team

• Collaborated with cinematographers to add 3D and motion graphics to live action footage.

• Ideated and designed all audio visual content for internal and external promotional videos, animated GIFs, web banners, and infographics, optimizing multimedia experiences and earning recognition within company.

• Managed operations and production including location scouting, equipment sourcing, lighting, audio recording, shooting live footage, and conducting interviews.

• Partnered with designers, illustrators, and writers to develop 25+ videos and animations per year, managing editing, color correction, grading, and composition for final distribution.