• Complete website redesign for their launch in Spring 2021.
• The redesign was fueled by user research, testing, competitive landscape, and prototyping to make the new website reflect the brands environmental initiatives, inclusivity motivations, and fashion inspiration.
• We derived:
> Research Report: Included the detailed research, reasoning, and justification of our persona, designs, and recommendations.
> Working Website Prototype: Figma prototype with thorough functionality attached to specific tasks.
> We developed the following pages with an updated navigation: Home Page, Collections Page (sizing chart, colors, styles), Social Impact Page (emphasis on partnerships and inclusivity), About Us Page, Calendar Drop Page
> Spec Doc: Includes artifacts, hex codes, fonts, etc. that have been built and included in the prototype for future reference.
> Presentation and Recommendations: We presented our findings and recommendations to have an open discussion on next steps and feedback with the client.