• Based on existing data, I redesigned the entire mobile app in only 18 days (including iterations based on Users Testings), improving the strategy to increase user database and reduce drop offs, and prepared it to launch in the UK, Netherlands and Germany at the same time.
• Product Strategy: introduced a new pricing strategy while increasing the company's revenue.
After 2 weeks of testing, we saw an 82% increase on conversion rates and 93.4% increase in user sign-ups.
• Reduced the amount of accidental purchases and refund requests by improving the "Purchase" flow UX. As a result, refund requests based on accidental purchases made it out of the top 5 list of complains and refund requests went down from 45 per week to just 1 per week.
• Created entire UX flows of the current app, including flows for different countries, mobile carriers and different forms of payment, to understand pain points and research areas of improvements.
• Designed new user flow, reducing the amount of steps from end-to-end user experience from 22 to just 11.
• Created User Personas and User Journeys to have a better understanding of our current and potential users as we expanded our network.
• Copywriting: research on competitors and pain points to create simpler and clearer copy.
• Market Research and Competitive Analysis: spent a full day researching bike-sharing systems, testing indirect competitors' bikes and analyzing payments, top-ups and user journeys, and documenting.
• Created a more pleasant User Journey by adding an educational onboarding and by moving the Payment section to the end of the flow, which reduced the amount of early drop offs in the journey.
• Close collaboration with the Engineering Team and UX Researcher.
• Guerrilla Research: interviewing users and bar managers to get insights on current app.
Tools: Trello, Figma, Zeplin
