Working as the Head of Product for ParkPlace taught me the value in validating assumptions through data driven tests and interactions with users. Understanding our users from a ground level was what propelled our growth as a company.
• Generated over $20000 in revenue and acquired over 300 users by coordinating our beta test, managing timely developments, and collaborating with our marketing team to create user acquisition strategies
• Collaborated with core team on pitch leading to $175K in funding from VCs and Angels
• Designed and coded 20+ web pages integrated with Google Analytics and Facebook Pixel to track conversions of marketing channels and maintain low customer acquisition costs
• Lead a team of developers, marketers, and UIUX designers, prompting over 320 downloads on the App Store
