• Led design and product management for BabyPeek, a consumer-facing e-commerce genetic product, from concept to launch (0 to 1). Achieved product-market fit through comprehensive user research, A/B testing, and strategic feature rollouts. Spearheaded lifecycle marketing strategies, pricing experiments, and an optimized checkout experience, driving a 75% increase in conversion rate, a $5 boost in average selling price (ASP), and a 4.75/5-star user satisfaction rating.

• Managed design contractors and defined the branding of BabyPeek, establishing a unique market presence and contributing to a cohesive user experience. Collaborated cross-functionally with engineering, marketing, and leadership to align product vision with business goals, delivering a seamless user experience and a market-ready product.

• Acquired an in-depth understanding of the healthcare billing system and designed an unprecedented payment experience end-to-end, resulting in a $20 increase in ASP.

• Pioneered the integration of AI tools like ChatGPT and Midjourney into design processes, streamlining operations and fostering innovative solutions in user research, marketing, and product development.

As a Design Lead at Jane Technologies, I foster the design culture and impact the leadership team to make user-centered products by establishing research as a discipline.

• Spearheaded the design and research of all B2B and B2C products that led Jane Technologies to grow from an A-round startup to a Series C raise of $125M and 12x valuation.

• Enhanced the checkout flow, resulting in a 111% conversion increase and a 13x growth in Growth Merchandise Volume (GMV) within a year.

• Established UX research as a core discipline. Led strategic research to identify novel product opportunities and advocated research findings through written reports and in-person presentations.

• Built and scaled the design team by recruiting, interviewing, and hiring top talent. Developed a comprehensive onboarding journey, fostering a culture of design excellence.

• Cultivated a design-first culture by advocating user-centered design principles and leading design thinking workshops, significantly enhancing the overall product development process.

As a Sr. Product Designer at Yahoo, I delivered high-quality designs that strengthened the Yahoo brand.

• Defined high-level product strategy and design vision, generated new product directions and ideas based on user research, and created low-fidelity wireframes and high-fidelity visual designs.

• Directed design projects in desktop, mobile web, native iOS, and Android apps, creating micro-interactions to enhance user experience.

• Developed hypothesis from customer research, formulated goals, and designed testable features for Yahoo View, increased click-through rate on hero image by 214%, and drove Yahoo View’s monthly active users to 10M, the highest recorded number.

• Led projects to revamp interface and designed aesthetic appeal of commenting system utilized by Yahoo, added social networking features in user profiles, and introduced micro-interactions to improve the usability of the system for 700M monthly active users.

• Acted as project manager for a team of 4 front-end engineers and one back-end engineer, oversaw

development process using Agile methodology, led sprint planning, daily standup, and sprint retro, defined acceptance criteria, collaborated with lead engineer, and determined technical feasibility.