I led the strategic modernization of the global comment experience, resolving deep-seated challenges among multiple cross-functional teams to scale a cohesive interaction model approved by the Head of Facebook.

My mission is to build trust and clarity at scale, leading through influence to ensure Facebook experiences help people connect authentically.

Modernizing Global Conversation:I led the long-term vision to transform how billions interact in public, moving a legacy experience into a fast, collaborative environment where real-time conversation feels natural.

Leading Through Ambiguity: I unify design, engineering, and product leaders to provide a clear narrative through multiple organizational shifts. Serving as the sole source of institutional continuity across five manager transitions and multiple reorgs, I maintained project velocity through extreme leadership churn.

Human-Centered AI Strategy: I architect frameworks that translate nuanced human interactions into the structured logic required to train and tune LLMs. By defining "vibe" signals with machine learning teams, I ensure AI feels like a contextually aware tool that genuinely helps people connect rather than just a "feature".

Scaling Expressive Systems: I architected the platform-wide Visual Asset Framework (VAF) for expressive assets, empowering every team in the company to ship high-quality, consistent experiences while delivering massive operational efficiencies.

Zero-to-One Strategy: I guided the launch of high-visibility features like Pinned Comments and the "Glimpse" pattern in the comment sheet, simplifying complex creator tools into intuitive, low-friction interactions that foster meaningful connection at a global scale.

I believe technology only matters if it makes our digital spaces feel more supportive and human. My goal is to build systems that help teams move faster with confidence and ship experiences where AI feels authentic and genuinely helpful.

I led the zero-to-one design strategy for a new wearable product ecosystem, architecting the creative vision and interaction standards for a child-focused smartwatch and its companion apps. My mandate was to build a secure digital environment that prioritized child safety as the highest priority, helping children develop independence through a lens of adventure.

Directed the Zero-to-One Product Vision: Led the end-to-end design vision for a new hardware device and its integrated software ecosystem, for a kid-centric smartwatch and its companion apps, translating a high-ambiguity product space into a clear, adventurous user journey that balanced child-friendly play with parent-facing utility.

Architected Multi-Platform Interaction Systems: Defined unified interaction standards and scalable design patterns across wearable hardware and iOS/Android mobile surfaces, ensuring a seamless and safe experience for families navigating a new device category.

Safety-First Product Strategy: Established child safety as the foundational design priority, building features that fostered independence and healthy habits within a wearable environment that felt supportive, secure, and human for young users.

I led the design strategy and creative direction for high-stakes digital products within the Private Wealth Management division, transforming dense financial workflows into intuitive experiences for elite global clientele. My mandate was to establish a culture of design excellence and servant leadership, aligning cross-functional teams to modernize legacy financial systems at scale.

Modernizing Legacy Financial Systems: Led the strategic effort to overhaul high-density portfolio management tools, successfully navigating the technical friction of antiquated banking infrastructure. By architecting a more efficient interaction model for clients with multiple accounts, I transformed a performance bottleneck into a fast, responsive, and trustworthy experience that enabled users to manage complex investment strategies with ease.

Established High-Performance Operating Rhythms: Directed and mentored a multi-level design team (IC3–IC6), introducing structured critique cycles and growth-oriented feedback loops that significantly elevated the organization’s bar for craft and independent problem-solving.

Distilled Complexity into Clear Narratives: Partnered closely with Product and Engineering leads to translate intricate wealth management workflows into a clear design roadmap. I focused on de-risking technical ambiguity to ensure our digital spaces felt supportive and human, rather than just functional.

Global Design Standards: Set the overarching vision and craft standards for the design organization, representing the design function at the executive level to advocate for user-centered best practices across all mobile and web platforms.

I led the platform-wide design strategy for a multimedia creation suite during a high-stakes period of corporate transformation and enterprise-scale acquisitions. My mandate was to define the creative vision for our tools and establish the operating rhythms necessary to maintain a high bar for craft within a large-scale corporate ecosystem.

Directed Design Strategy Through M&A Ambiguity: Orchestrated the product design vision during a period of intense organizational change following major enterprise-wide acquisitions. I unified fragmented workstreams and maintained team velocity by translating a complex corporate transition into a clear, actionable product narrative for cross-functional partners.

Led 0-to-1 Creative Tooling: Directed the end-to-end strategy for a suite of multimedia creation tools, simplifying the complexity of expressive features, like 3D animation and advanced video editing—into intuitive mobile and web experiences. This work empowered a global community to tell more human stories by reducing the friction between imagination and creation.

Architected a Standard Developer Kit(SDK): Guided the design of a flexible creative toolkit (SDK) that allowed external developers to integrate our multimedia capabilities into their own products. I focused on building a trustworthy and standardized system that translated technical creative logic into a logic-driven framework for third-party partners.

Established High-Performance Operating Rhythms: Built and mentored a multi-disciplinary team of designers, animators, and developers, establishing the operating rhythms and quality standards necessary for elite craft. I led through influence to set a high bar for independent problem-solving, ensuring my team remained a source of institutional continuity during the integration into the larger Verizon ecosystem.

I directed the design strategy for global mobile and web communication tools during a high-stakes period of acquisitions under Verizon. My mandate was to simplify legacy workflows and unify the interaction model across a diverse portfolio of consumer applications to build trust and clarity at scale.

Directed the Zero-to-One Strategy for Alto Mail: Led the product design evolution for a cross-platform dashboard ecosystem, translating complex email infrastructure into a unified, human-centered interface. By simplifying dense communication workflows, I reduced user friction and established a new standard for visual clarity within a key product pillar.

Architected Global Mobile Standards: Directed the design and feature roadmap for the core AOL mobile applications for an enterprise-wide user base. I established a cohesive interaction language across iOS and Android, ensuring that new features integrated seamlessly while maintaining high craft standards and product integrity across every surface.

Guided Human-Centered Communication Systems: Led the overhaul of platform-wide iconography and dashboard architectures to demystify technical email management tools. I focused on architecting intuitive, low-friction visual signals that helped people navigate their digital spaces with greater ease and confidence.

Led Cross-Functional GTM Strategy: Orchestrated the design and conceptual direction for high-visibility product landing and marketing experiences. I partnered with cross-functional leads to translate complex product narratives into clear, accessible user journeys that successfully drove engagement for new communication tools.