Led the research and design processes of a web3 metaverse with a play-to-earn mechanic aimed to conserve the Amazon rainforest conducting user research, user testing, benchmark analysis and low-fi to hi-fi prototyping successfully achieving market fit definition and production launch of the company’s site.
Working end-to-end with the teams to understand, define, ideate, prototype, validate and ship better experiences.
• Figma
• Created low, mid and high fidelity prototypes with interactions.
• Effectively integrated Lottie Files technology in both the design and development teams.
• Started from scratch the design system integrating modern technologies like Tailwind CSS, currently maintaining it.
• Maze
• Created scrypts and used them in user interviews with the company community.
• Mural
• Designed Information Architecture of our Web App.
• Defined and created tasks with the scrum methodology.