Monetization - Core Ads Growth

EA App

• Defined the information architecture from scratch, and constantly evolving the structure.

• Owned and shipped dozens of social and in-game experiences.

• Laid the foundation for EA Cross-platform play experience.

• Collaborated with cross-functional teams to deliver content and experiences.

• Worked closely with UX research to dig into user needs to inform design.

• Contributed significantly to the EA design system.

Origin

• Owned the e-commerce experience.

• Increased games sales revenue drastically by introducing bundle experience.

• Built high-fidelity prototypes with code for user testing and design handoffs.