• Product Design Leadership: Led design initiatives for data-driven products and measurement dashboards, enabling analysts and leaders to effectively leverage skills and AI deployment data within their organizations. Successfully released AI products in private preview with more than 2000 measured populations.

• Design System Management: Maintained and scaled a custom Power BI design system for Viva Insights, enabling consistent UI patterns and accelerating cross-functional development. Developed solutions for new components and their use cases, driving system-wide adoption of best practices. Improved designer–engineer workflows, ensured visual consistency and strengthened collaboration.

• Interaction & Microinteractions Design: Created and implemented microinteractions across Viva Insights products to enhance engagement and emotional connection. Defined user flows and interaction patterns that aligned with user expectations. Evaluated user sentiment and impact, iterating to deliver intuitive, delightful experiences.

• Strategic Planning: Collaborated with researchers, product managers, engineers, and leadership teams to develop strategic roadmaps spanning 6, 12, and 18-24-month horizons, defining clear product milestones and vision.

• Developed a wide variety of projects from designing native applications to creating fully branded experiences for startups and small businesses.

• Established branding guidelines and comprehensive design systems that aligned with organization’s principles and mission statements.

• Translated concepts into user flows, wireframes, mockups, and prototypes to promote intuitive designs, site interactions, and user experiences through Figma, Adobe XD, Sketch and other design tools.

• User Experience Innovation: Spearheaded design initiatives for first-run experience and onboarding process redesign, positively impacting 123 million monthly users through improved user flow and engagement.

• Research and Analysis: Conducted comprehensive competitive analysis to establish best practices and heuristics for onboarding experiences. Facilitated research and user testing to gather qualitative data for key stakeholder decision-making.

• Cross-functional Collaboration: Partnered with diverse teams on employee experience platform projects, successfully integrating user-centered design principles to enhance overall product quality.

• User Experience Design: Designed user experiences for major clients including Bell Media, MLB, NHL, and Comcast. Established strategic partnership with Comcast SportsTech Accelerator, achieving Official Technology Partner status with NASCAR.

• Startup Development: Secured over $200,000 in venture capital funding through development of comprehensive user flows, wireframes, mockups, and compelling pitch decks.

• Brand Management: Directed visual execution of brand identity across all touchpoints including social media, digital marketing, and customer success initiatives.

A scholarship and modern-day apprenticeship for career switchers from underrepresented and diverse communities. Full-time immersive User Experience Design Fellow at General Assembly. The program includes 500+ hours of training over ten weeks. I utilized a hands-on approach to practice user-centered design, critical thinking skills, team collaboration, and client relations.