• Lead all UI/UX initiatives as the sole designer, ensuring a cohesive visual language and seamless user journey across the entire product ecosystem.

• Collaborate closely with the engineering team to present design solutions to stakeholders, ensuring all product updates align with business goals and technical requirements.

Conducted diary studies with 8 TikTok users, analyzing over 280 entries to uncover insights on credibility assessment through design features.

• Redesigned Microsoft Support Website with personalized features, cutting workload for 1B+ users by 34%.

• Collaborated with directors at Microsoft to conduct interviews and usability tests with over 20 participants worldwide, enhancing usability.

• Leveraged Figma to streamline user flow, boosting user satisfaction by 90%.