• Led Accounts and Identity team for Ray-Ban Meta Glasses, driving strategic authentication initiatives across Reality Labs products.
• Spearheaded large-scale migration from Facebook to Meta accounts, coordinating cross-functional infrastructure work spanning logging, configuration, A/B testing, gating systems, and mobile UI (Android/iOS).
• Architected account and integrity framework for Meta View to Meta AI app transition, including social profile data models and integrity verification systems for profile pictures, usernames, and biographical content.
• Led WhatsApp Inbox organization initiatives within the WhatsApp Monetization team, driving increased ad spend performance.