I'm a multidisciplinary product designer with 10+ years of experience in big tech and startups. Currently based in Seattle, WA, and focused on design with Gen AI. In my professional career, I have worked on planet-scale consumer experiences as well as highly customized enterprise solutions.

Experience

TikTokLead / Staff Product Designer

2025 — Now

Bellevue, Washington, United States

Leading the evolution of TikTok’s 3M CRM platform from today’s AI-assisted model to an AI-led future.

HireflyFounding Product Designer

2023 — 2025

Washington, United States

Led the whole UX function in a seed-stage startup to modernize recruiting with AI.

Oversaw the creation of multiple 0-1 products from concept to launch, securing paying customers ranging from startups to Fortune 500 companies.

Developed a comprehensive Hirefly design system from the ground up, ensuring consistency, responsiveness, and scalability across products and platforms.

Established an agile UX workflow within the product development lifecycle, rapidly iterating based on customer feedback, user interviews, and competitive analysis.

GoogleInteraction Designer

2016 — 2023

Drove the creation of a flexible identity system connecting billions of profiles across Google apps. Collaborated with multiple product teams (e.g., GPay, Maps, Messages…) as a horizontal partner to address diverse use cases, ensuring consistency and cohesion throughout the Google ecosystem.

Grew the user base of Youtube Creator Diagnosis by 10X by revamping the tool’s interaction and visuals. Guided the cross-functional team through the end-to-end process, including UX research, iteration, and execution.

Additional contributions: cross-platform designs (Android+iOS+Web), responsive design, Material Design application, accessibility guidelines, and mentoring aspiring product designers.

BittyCastingCo Founder / Design

2016 — 2016

BittyCasting is an online tool for independent creators to manage creative projects without rummaging through inboxes. The goal is to streamline the process of sending, receiving and organizing headshots, resumes, cover letters, reels, audition, applications, etc. for multiple characters and multiple projects. Let users focus on sorting talent, not files.

Cooperating with 3 other professionals in charge of research, sales, marketing and back-end development, I take the lead in the overall brand identity design, interaction design, visual design, prototyping, video making and front-end development.