Launched a loyalty program experiment to reduce churn for members, with features such as early access to new arrivals, bonus spots, and birthday gifts.

Developed a new membership portfolio with variable items & swaps per month. Modified systems to allow members to change tiers seamlessly. Introduced the ability to use promo codes on subscription upgrades and expanded promotion rules. Built self-service pause & cancel.

Redesigned the membership system to increase flexibility and agility in developing new subscriptions or adjusting prices & features. Developed an in-house subscription billing management. Migrated members onto the new system and ensured data integrity.

Launched a personalized subscriber homepage with actions & notifications for items at home and/or in bag. Developed a new service for recommendations based on user attributes and rental feedback.

Reduced problem orders and shipping time for members by implementing filtering on items physically on rack at the warehouse.

Automated UI Testing for iOS app: Implemented Xcode 7's automated UI testing for RTR’s iPhone application. Wrote tests for user profile and shopping. Made improvements in accessibility with more intelligible labels.

Profile Validation: Improved validation checks for user profile updates.

Reviews Sorting: Discovered, diagnosed, and fixed a year-old bug preventing accurate sorting of reviews on every product page.

Zlogs Normalization: Reduced space usage of database of user pageview logs by over 30% using database normalization.

Patient Feedback Validation: Implemented validation checks for patient feedback to alert users, as they type, if their feedback contains unpublishable content.