Studied and improved the user experience of uw.edu websites as part of University Marketing & Communications' Strategic Communications team
• Evaluated and improved the user experience of new and existing UW websites
• Designed, conducted, and analyzed formal usability studies on new top-level UW websites, one with over 10,000 unique pageviews during the 3 month period studied
• Evaluated the UX of experiential narratives in UW’s immersive stories
• Presented findings and design recommendations to UW executives
• Applied UW brand to campus-wide digital experiences