Serving on the City of Richmond Design Review Board (DRB) for a second two year term reviewing and/or approving the design of exterior construction or modifications for which a building permit, zoning permit, certificate, or discretionary planning approval is required including landscaping and urban design.

http://ca-richmond2.civicplus.com/1079/Design-Review-Board

Consulting business providing product design direction, user experience design and direction, strategy, brand strategy, creative direction, art direction, design systems & identity systems development.

Clients include: Aria, Beach Now, Equant, Femme DJs, Freeze Records, Generate Music, G’sell Wines, Laundry Locker, Pace Design Group, Providian Financial, Price Waterhouse Coopers, Saeco/Timex Sports Cycling Team, Signature Wines, Upstairs Records and Washington Mutual.

Taking sabbatical and consulting

Led teams to envision, design and build the future experience for EV and sustainable energy digital experiences. Launching many innovative products and services that were market changing.

• Product Scope: global consumer website; tesla.com, in-store digital experiences, consumer native app, enterprise software design, manufacturing software design, global Tesla Design System, Tesla Operating System and multiple new business lines such as Tesla Insurance, upgrades & subscriptions, financing and more

• Team Scope: VP level scope transforming, growing and leading the centralized global UX design team. Established processes, design ops, career ladders/levels and UX specific goals for the team.

Highlights & Accomplishments:

• Created and interactive exhibit and many board level presentations for the Tesla Board of Directors

• Changed the automotive industry in how cars are delivered which helped scaled the business exponentially

• Drove the North American Charging Standard [NACS] for charging EVs and opening up the Supercharging network to beyond Teslas globally

• Envisioned, designed and built the Tesla Operating System saved the company ~$500 million of dollars (in licensing costs), helped protect company data by only exposing data necessary by an employees role and improved job efficiency of every employee at Tesla

Digital Products & Experiences