• Update and design CMS and LMS courses, including building visual assets and ensuring a cohesive user experience.

• Create and implement visual solutions for communication challenges, developing layouts, publications, and web interfaces.

• Design charts and graphs from provided data, presenting complex information in clear, visually appealing formats.

• Owned the redesign of the Computer Science Department’s website using Drupal 8, and

optimized SEO, resulting in a 21% increase in page views and link clicks.

• Managed graphic creation on Canva for social media accounts driving an 18% audience

growth and a 56% increase in engagement.

• Utilized Figma to create mockups and digitize data entry forms for project operations, saving 8 hours of weekly work while improving data management by eliminating issues of lost paperwork.

• Leveraged data-driven insights from web analytics and user behavioral interviews, alongside Maze and UserTesting.com, to identify and address navigation pain points, resulting in strategic improvements and enhanced app performance.

• Worked directly with engineers and product managers to coordinate tight timelines, budgets, and project delivery, creating a statement of work (SoW), ensuring efficient delivery.

• Directed the development of UX design, design systems, and product strategy for an AI SaaS startup, resulting in an increase in conversion rates from 4% to 50%.

• Implemented A/B testing methodologies, optimizing key website elements such as CTAs, layout, and user flows with tools like Microsoft Clarity and Optimizely.

• Managed project planning, risk mitigation, and set KPIs for the design team, ensuring quality standards adherence and accurate allocation of resources.

• Orchestrated comprehensive web strategies to grow online presence and engagement, employing SEO, SEM, and content optimization techniques to implement web solutions.

• Designed and implemented mobile interfaces for advanced data applications, successfully translating complex data sets into user-friendly visualizations with a focus on accessibility practices.

• Developed interactive surveys and forms optimized for mobile, streamlining the user input process and increasing survey completion rates by 25%

• Collaborated with cross-functional teams to conduct usability testing, and iteratively refine designs, ensuring alignment with industry best practices.