I work with scrappy start-ups, Fortune 500, and nonprofits. Each company has its own set of problems, and demanded unique solutions.

These are some of the companies that I have worked for:

Pandemic Professors

Lead UX research team focused on donor behavior

• Designed survey to understand if/how COVID has affected people's donation habits

• Conducted usability studies on the new website

WeTravel

Redesigned the booking flow for a group travel website

• Applied lean UX practices and did usability testing weekly

• Created a branding guide and component library

• Validation testing showed that the users felt that they were joining a community, they trusted the site's check out process and felt more informed about the trip

Collegebacker

User research for the landing page, sign-up flow and the dashboard

• recruited candidates from across the country

• conducted multiple rounds of user testing

• found pain points to solve for the current sprint and gave recommendations for future design

• improved their information hierarchy

I have also worked with a few companies with strict NDAs

• Conducted a 36 participant remote usability test to understand current and new users' opinions on a new navigation and internal dashboard

• Synthesized the results and presented them in an easy to follow PowerPoint presentations

• Customer journey mapping

Foreign Affairs is an American magazine that focuses on international relations and foreign policy with both a digital and physical subscription. They have 955,000 unique monthly visitors to their digital site and 2.1 million monthly page views. They had never had a product designer work on the site so my first contract was to do preliminary research and after a year, I redesigned the entire site.

Research

• Interviewed current users

• Conducted usability tests on both current and new users

• Comparison studies

• Rapid prototyping

Redesigned

• Paywall (increased the subscription rate by 27% while decreasing the bounce rate by 50%, increased the mobile click through rate by 2.1%)

• Navigation Bar - (increased the page views by 15,000 a week, increased the CTR by 2% and decreased the article bounce rate by 1.8%)

• Homepage (currently being A/B tested - increased the density of articles, adjusted the hierarchy based on survey results, and added interactive modules)

• Landing pages - (Being built - improved filters and redesigned the content above the fold)

Streamloan

Redesigning their iPhone app that organizers a users mortgage application

• Redesigned the user flow and condensed features to simplify the app

• Improved search-ability through accounts

• Created a brand guide with a component library

• Validation testing show that 100% of the users felt more secure when using the app

Conducted user research and contributed to The Real Start-Up Book which guides businesses through the lean practices. I wrote a chapter about how to create a hypothesis.