Develop in-product brand expression through illustration, iconography, and motion graphics, crafting emotionally resonant and accessible user experiences.

Collaborate with cross-functional teams including product, content, and engineering to implement scalable brand systems across digital platforms.

Design illustrations and animations that enhance product comprehension while aligning with evolving design system standards.

Present creative concepts and visual strategies to stakeholders, driving alignment on brand tone, hierarchy, and visual storytelling.

Lead rapid design iterations, applying systems thinking and a deep understanding of visual design principles to solve complex product challenges.

Collaborated with a diverse range of clients, including prominent streaming platforms such as Netflix and Hulu, as well as renowned brands like Barilla and Google, to create visually engaging illustrations and animations for various projects.

Worked closely with clients to understand their needs and preferences, ensuring alignment on creative direction and project objectives.

Utilized both creative and technical skills to translate client visions into compelling, high-quality animations and illustrations.

Consistently delivered exceptional work that exceeded client expectations, fostering strong relationships and securing repeat business opportunities.

Led an average of 15 projects per month, encompassing motion graphics for web and mobile, animated videos, mobile app and web visuals, illustrations for web and mobile, and product design.

Work closely with teams on strategy, planning, and obstacle resolution, while delivering clear and impactful presentations to senior leadership and stakeholders.

Oversaw the implementation of the design system across all visuals and motion graphics within the CIO organization.

Guided and mentored designers in advanced visual design, animation techniques, and workflow processes.

Collaborated with Creative Directors, Art Directors, and Copywriters to develop compelling stories, creating storyboards and design elements that effectively communicated the desired narrative.

Developed promotional animated videos from concept to completion, working closely with stakeholders and leadership to ensure alignment throughout the process.

Developed a distinctive illustration style that became a key influence on the work of over 250,000 IBM employees across multiple projects.

Demonstrated mastery of Adobe Creative Suite (After Effects, Photoshop, Illustrator) and Cinema 4D, staying on top of emerging interactive design trends to deliver innovative solutions.

Addressed feedback from managers and development teams promptly, ensuring final deliverables met or exceeded company standards and client expectations.

Collaborated with product design teams to develop intuitive UI motion behaviors and animations, enhancing user orientation and overall experience.

Applied in-depth understanding of layout, typography, hierarchy, motion, and interaction design to create compelling and effective visual content.

Led the design and animation of motion graphics to support marketing and product initiatives, ensuring alignment with brand guidelines and enhancing user engagement.

Utilized a comprehensive skill set in animation, live-action footage integration, video editing, and sound design to execute high-quality projects across various media platforms on over 50 projects in my first year.

Created and refined still frames, storyboards, and visual boards for animations, facilitating clear communication of design concepts and project direction.